£50,000 FINE FOR PURSUING PEOPLE WHO HAD OPTED OUT

The UK regulator has issued a £50,000 fine to MyHome Installations Ltd for pursuing people who had specifically opted out of telephone marketing. The ICO received 169 complaints concerning the calls to phone numbers listed on the Telephone Preference Service. One complainant commented: “They wanted to carry out an electrical survey of my home and propose changes. I said no, I didn’t want to participate and then another girl phoned back half an hour later to pester me into getting a quote and insisted that I would be putting my home at risk if I didn’t”. The ICO’s investigation discovered that MyHome Installations bought data over 18 months from third party companies in order to market its services.

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