DATA CLEANSING
& ENHANCEMENT

DATA QUALITY STARTS AT SOURCE

To maintain the quality of your data, you’ll need a solid strategy. Xynics will work with you to create one, so you can ensure minimal wastage of customer communication, keep a positive brand profile and make better decisions.

THE XYNICS PROCESS
ADDING VALUE

Using our extensive experience, we will enhance your data with third-party datasets to maximise its potential.

MINIMISING DUPLICATION

A database free from duplication makes your data significantly easier to manage and use.

UNDERSTANDING LEGISLATION

Current legislation dictates that data must be accurate, up to date and screened against the ‘preference services’. Xynics will stay on top of the latest requirements, so you don’t have to.

REPORTING AND ACCURACY

Clean data in means clean data out – so your reporting will be better, more accurate and representative.

KEEPING IT ALL UP TO DATE

Xynics can help you stay on top of address or name changes, marketing preferences and deaths – and reconnect you with lost contacts.

BACK TO DATA DRIVEN SOLUTIONS
ABOUT US

Xynics (pronounced ‘zin-ics’) was founded in 2006 and born on the concept of building bespoke database solutions normally found only within larger businesses.

Our mission is to bring these powerful tools into the budget range and reach of organisations of all sizes.

CONTACT US

If you want to discover how you could do more with your data, get in touch with Xynics.