UNDERSTANDING WHAT MOTIVATES THE CONSUMER
Through customer insights, a business can change the way it interacts with or presents itself to customers and prospects, with the ultimate goal of improving acquisition and retention, or driving behaviour change.
Knowing your customers well enough to profile them is important.
Customer segmentation means you can respond in the best way to your different customer types, promoting customer satisfaction and increasing spend.
Customer targeting enables you to identify customers who are most likely to be interested in specific products, maximising marketing ROI.
Social media interaction and monitoring will give you a real-time understanding of customer and industry sentiment.
When you lose customers, bathtub and Quo Vadis analysis will help you to understand the change in dynamics of your customer base and what that means for your business.BACK TO BUSINESS INTELLIGENCE