CUSTOMER
INSIGHT

UNDERSTANDING WHAT MOTIVATES THE CONSUMER

Through customer insights, a business can change the way it interacts with or presents itself to customers and prospects, with the ultimate goal of improving acquisition and retention, or driving behaviour change.

THE XYNICS PROCESS
UNDERSTAND

Knowing your customers well enough to profile them is important.

DEVELOP

Customer segmentation means you can respond in the best way to your different customer types, promoting customer satisfaction and increasing spend.

Customer targeting enables you to identify customers who are most likely to be interested in specific products, maximising marketing ROI.

Social media interaction and monitoring will give you a real-time understanding of customer and industry sentiment.

RETAIN

When you lose customers, bathtub and Quo Vadis analysis will help you to understand the change in dynamics of your customer base and what that means for your business.

BACK TO BUSINESS INTELLIGENCE
ABOUT US

Xynics (pronounced ‘zin-ics’) was founded in 2006 and born on the concept of building bespoke database solutions normally found only within larger businesses.

Our mission is to bring these powerful tools into the budget range and reach of organisations of all sizes.

CONTACT US

If you want to discover how you could do more with your data, get in touch with Xynics.