WHY YOU DON’T EMAIL OPTED OUT CUSTOMERS

Price comparison website Moneysupermarket.com has been fined £80,000 by the UK regulator for sending millions of emails to customers who had already opted out of marketing. The company sent 7.1 million emails over 10 days updating customers with its Terms and Conditions.

Moneysupermarket’s email included a section entitled ‘Preference Centre Update’ which read: “We hold an e-mail address for you which means we could be sending you personalised news, products and promotions. You’ve told us in the past you prefer not to receive these. If you’d like to reconsider, simply click the following link to start receiving our e-mails.”

Asking people to consent to future marketing messages when they have already opted out is itself a marketing message and as such is unlawful.

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