Date: 28th February 2020
Time: 0900 - 16:00
Duration: 1 day
Location: 30 Euston Square, London NW1 2FB
Register for your tickets on the DMA Website here
Data 2020 examines how data works best, for the people it belongs to and the brands that crave it. Join DCMS, Professor Anand Menon, and the ICO for examinations of positively used insight; regulatory updates and advice; and roundtables tailored to meet your specific data interests.
How businesses work with people's data will become a de facto boardroom agenda item in 2020 and beyond.
So, what does this mean for you and your business? Find out at Data 2020.
You'll learn what data really means to the people it belongs to - and why positive, creative and sensitive use of insight will be crucial to them, your business success and protection of your brand values.
Data 2020 will bring you thought leaders, with inside tracks on real-life case studies and experiences; the latest regulatory and compliance guidance; and roundtables with handpicked themes for you to dig in to and to attend.
9am - Keynote Speaker Presentations
Keynote speakers will present, chaired by Chris Combemale, CEO, DMA;
- Nigel Adams MP, Minister of State, DCMS who will be discussing the future of the UK’s digital economy and government policy in post-Brexit Britain
- KCL's Professor Anand Menon, you’ll hear Anand’s thoughts on the general political environment and predictions as to what the UK’s relationship with the EU will be in years to come
- ICO's Simon McDougall, Executive Director – Technology, Policy and Innovation, ICO, who will share an update from the ICO around the new Direct Marketing Code as well as insights on data related themes across adtech, RTB and cookies.
- 23red, Clear Channel, NHS Blood and Transplant will all be discussing thier DMA Gold award-winning campaign for Best Creative User of Data, The Dynamic Blood Appointment
We will also hear from Julia Porter on the latest work from the DMA and PwC's Fedelma Good discusses cookie compliance. There will be panels to take your questions on the keynotes and offer insights on data as a force for good and privacy by design.
1:15pm - Lunch
2pm - Roundtable Discussions
Time to meet and discuss the day with your fellow attendees will be available, or you may choose to register to attend one of the roundtable sessions;
- Cookies – an in-depth look with OneTrust at how cookies and tracking technology can be used while remaining compliant with global privacy regulation
- GDPR – a chance to discuss how the SME community feel about GDPR. Based on research by the DMA and Xynics you’ll hear key insights and discover what still needs to be done from the perspective of the SME community
- Brexit and beyond – a Brexit update and explanation of the next stage of the Brexit process, the potential outcomes and an overview of the future for the UK’s data protection regulations
- Data requests – learn from Tapmydata and IHS Markit why data requests are critical for empowering individuals to have control over their data
At the roundtables you’ll be able to focus in on the themes business-critical to what you do.
Ask for expert advice or spark a debate that will give you plenty to take away and use in your data strategies and approaches in the year ahead.
4pm - Rosemary Smith Award for Responsible Marketing Drinks Reception
The day will conclude by unveiling the winner of the inaugural Rosemary Smith Award for Responsible Marketing. Learn more about the Award here