Providing a fresh perspective around your brand strategy and business objectives through insight powered by a Single Customer View, complex databases and strategic data management.
Xynics marketing solutions are tailored around your brand strategy, business objectives and data to align your marketing activity and maximising return on investment and brand profile, using our diverse knowledge base and expertise to apply insight with a fresh perspective.
By having a better understanding of your customers and their behaviour you can develop your marketing strategies reducing costs and gleaming intelligence. A Single Customer View will combine all of the available data from within your business which provides a complete picture of your customer activity enabling optimal strategic decision making.
Further data mining may identify areas of your business activity which could be improved or where cost-savings could be made whilst at the same time improving the customer experience and loyalty.
Our database and marketing solutions combine all of our expertise with your business processes to develop your marketing strategy around meaningful insight resulting in better brand awareness, customer loyalty and creating opportunities growth and sustainability.
XYNICSCRM IS A FULLY CUSTOMISABLE CRM SOLUTION WHICH DELIVERS A HIGHLY FLEXIBLE AND DYNAMIC CRM SYSTEM WITH ENHANCED DATA VALIDATION AND INTEGRATION CAPABILITIES.
Based on an "Open Source" CRM platform XynicsCRM can be customised to cater for any system requirement. Some of our implementations include:
Customised "modules" can be created for almost any purpose which link to any other modules to create a seamless and functional implementation. By adding in our Xynics Data Processing Engine we enhance functionality further with data validation, correction and enhancement, plus the ability to integrate in real time to external data sources and automate the regular processing of data.
The security of data will always be our primary focus and as such XynicsCRM implements natively the same level of "One Time Password" authentication you will be familiar with when using online banking.
A CAREFULLY PLANNED AND EXECUTED CAMPAIGN WILL IMPROVE CUSTOMER EXPERIENCE, ENGINEERING INCREASED RESPONSE RATES AND HIGHER RETURN ON INVESTMENT.
Review prior campaign analysis, current business objectives, channels, response mechanisms and Key Performance Indicators.
Work with you to arrange Creative Design & Production, Distribution/Fulfilment Partners and Response Channels & Handling.
Assist with managing the execution of a campaign including third parties, budgeting and accounting, monitoring progress and trouble-shooting.
Analysis & Reporting
Produce Campaign Status Reports during the campaign, Post Campaign Analysis looking at Business Objectives and Key Performance Indicators, further Data Modelling and Strategy Refinement for future activity.
Our Account Management team will work with you to execute every aspect of or a single element of the entire campaign life-cycle.
YOUR DATA CAN BECOME A POWERFUL ASSET, FOCUSING YOUR EFFORTS ON GROWING YOUR CUSTOMER BASE AND MAXIMISING CUSTOMER RETENTION.
Xynics help our clients to improve productivity by reviewing business processes and activity to engineer an efficient and effective use of resources. Every business is different and has different priorities so we work very closely with each client to identify and engineer solutions which eliminate waste, cut costs, increase revenue and maintain integrity and quality.
Our consultants will work with you to analyse your business, how you work and where your data is sourced, helping you to formulate a strategy to maintain control of the data throughout it's life-cycle, implementing the most suitable methods of capture, validation and processing.
Ensuring that all your marketing activity falls within the legislation of the Data Protection Act 1998 and The Privacy and Electronic Communications Act 2003.
Utilise our membership of the UK Direct Marketing Association to advise on the internationally recognised codes of conduct, quality standards, compliance and best-practice guidelines set out by the DMA.
Ensure that you are acquiring, storing and using data securely and within all relevant legislation, including the licencing of data to or from third parties, and your obligations under the Freedom of Information Act 2000.
We can independently audit your business and data processing to advise where your activities may be falling short of legislative or best practice conduct. Audits play a key role in helping businesses to understand and meet their individual data protection obligations. The ICO views auditing as a constructive process with real benefits for data controllers and those who’s data is processed.
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