What we do.

Our passion is listening to clients ideas, thinking through solutions and coming up with creative solutions. Most Importantly, we keep it simple but effective.

Design & Development
Data Cleansing & Enhancement
Data Integration & Processing
Database Hosting

Our strategic approach

UTILISING THE FULL COMPLEMENT OF OUR PRODUCTS AND SERVICES

Our experts work with you to formulate a data strategy around your specific business needs, including:

  • Identifying and understanding your business needs
  • Designing & Developing the database to collate and store your data
  • Implementing Data Processing & Integration to feed data into and out of your database
  • Consulting on a Data Cleansing and Data Enhancement strategy to keep your data fresh
  • Advising on Data Analysis & Reporting to refine your database strategy with usable and meaningful data

The result will be a solution designed around your business which ensures you are collecting quality data and using it strategically and effectively.

Database Design & Development

  • A KEY ELEMENT TO DESIGNING AND BUILDING ANY DATABASE IS TO ENSURE THAT ALL DATA FROM EACH AND EVERY SOURCE IS UTILISED EFFICENTLY AND EFFECTIVELY TO PRODUCE THE OPTIMAL BUSINESS BENEFITS.

    Xynics have many years’ experience in a varied range of sectors of translating business requirements into data models that meet the underlying need in an efficient and effective way.

    The methodology we apply to achieve this has been refined with experience and insight, applying Prince2 Project Management principles and ITIL IT Service Management best practice to ensure successful delivery within agreed and measurable parameters.

  • INFORMATION GATHERING
    Understand what data you hold, from where it is sourced, how it will be used and who will use it.
    Segment this data and build a logical process

    DESIGN
    Analyse the information gathered, refine processes and define the business requirements.
    Draft a System Specification to define the framework of the system from gathering source data to exports, reporting and analysis. Draft a Data Dictionary to outline in detail the journey of data through the entire system.

    DEVELOPMENT
    Build the initial solution utilising the System Specification and Data Dictionary.
    Test the solution, make modifications and optimise the system before final User Testing, Signoff and Deployment as a Production System.

    ONGOING
    Develop and refine processes and maintenance tasks including the building of enhancements and new functionality in the test system before ensuring full testing and signoff prior to deployment in the Production System.

  • CRM & MARKETING
    To improve customer engagement, raise brand loyalty and increase profitability.

    ASSET & INVENTORY
    To understand and control assets, lifetime cost and monitor performance to improve operational efficiency.

    E-COMMERCE & POINT OF SALE
    To provide and track online retail activities providing intelligence to manage product demand, customer experience and financial transactions.

    DATA COLLATION & DATA WAREHOUSING
    To provide a single repository of complex data and varied sources for in-depth analysis and reporting.

 

Data Cleansing & Enhancement

DATA QUALITY STARTS AT SOURCE.

Xynics can work with you to develop a data strategy to maintain the quality of your data in accordance with the levels of activity, sources of data and frequency of updates.  An effective data strategy will ensure minimal wastage on any customer focused outbound communication, maintain a positive brand profile and enables better decision making.

Additionally, by enhancing your data with geodemographic data and third party data sets you can potentially reveal further hidden insight in your data including consumer buying behaviours, lifestyle and interests.


Contact us for a free data audit

We have access to a wide spectrum of leading industry suppression files and third party list data

Did you know . . .

ON AVERAGE

12% of the UK’s population move home every year

Over half a million people die every year in the UK

75,000 businesses relocate in the UK every year

Source: Royal Mail Group Ltd

Integration & Data Processing

DATA PROCESSING IS AN INTEGRAL PART OF OWNING A DATABASE. WITHOUT THIS CRITICAL FUNCTION BEING IMPLEMENTED THOUGHTFULLY, THE DATABASE WILL NOT PERFORM FULLY FOR YOUR BUSINESS.

Our expertise lies in identifying and building the processes which transforms raw data into usable and meaningful data.  In addition to our own in-house data processing tools, integral to all our processing are the inclusion of complex business logic, data validation, transformation and enhancement processes and transactional auditing for complete traceability throughout the process.

Contact us to find out more about our Integration & Data Processing solutions.

-  PAF Addressing
-  Email Validation
-  Phone Number Validation
Validating Data at source to ensure quality data input including;

Validate & Capture

Process Data in a logical and controlled manner.

Audit every step for identification of issues.

Apply data enhancements, transformations and normalisation during data load.

Process & Enhance

Perform regular Data integrity checking
Generate Data Exception Reports and proactive data monitoring.
Ensure regular index management and backups.

Maintain  & Manage

Generation of regular reporting.


Population of Business Dashboards.


Extracting data for analysis and business use.

Query & Report

Reviewing the transactional data looking for patterns and insight.

Segment and group your data looking for differences in behaviour.

Formulate Marketing Strategy.

Analysis & Strategy

Communicate with your customers by multi-channel mediums.

Retrieve data from Call Centres, Websites, Social Media or any other interactions with your customer.

Targeted Communication

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Database Hosting

WHERE AND HOW YOUR DATABASE IS HOSTED ALONG WITH THE SECURITY AND AVAILABILITY OF A SYSTEM ARE AS EQUALLY IMPORTANT AS THE DATA YOU GATHER.

Xynics can offer a variety of hosting solutions tailored to clients individual budgets and needs which can expand and upgrade as required.   In addition to managing all aspects of maintaining your database and application platform including backups and optimisation, we proactively monitor all hosted solutions to pre-empt issues before they become a problem.

Xynics have access to four state-of-the-art data centres owned and managed by Nuco Technologies Ltd.  We have on hand 24 x 7 x 365 an experienced team of hardware and software engineers to resolve issues quickly and efficiently helping to ensure that your data is accessible when you need it.   All data centres:

  • are ISO 27001 Security Certified
  • have multiple "High Speed" Fibre Optic Communication Providers
  • are powered by high specification power systems with dedicated UPS and Backup Generators
  • have Inter-Site Connectivity for further communications redundancy

Users of these data centres include local authorities, police forces and some of the most recognised brand names in the world providing a high level of confidence in service and security provision.

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