What we do.

Data Analytics
Data Visualisation & Reporting
Customer Insight

Our strategic approach

At Xynics we utilise our in depth knowledge and experience through comprehensive insights and analysis, processes and products to help clients drive growth and plan for change.

Analytics should be a key part of your business plan and can be leveraged across all industries and business functions from simple data processing to enhanced CRM marketing, Inventory and Risk Management.

Data Analytics

BY GATHERING, CLEANING, TRANSFORMING, AND MODELLING DATA – A BUSINESS CAN UNCOVER THE KEY PIECES OF INFORMATION WHICH WILL DELIVER INNOVATION, STRATEGY AND PROFIT.

Xynics employ data analysts who have many years of experience working across all key sectors.  Their solutions span all aspects of analytics, including:

  • Joining data together to unlock missing information.
  • Putting in place reporting solutions including interactive dashboard with drilldown capability.
  • Identifying trends.
  • Creating profitable customer segmentation
  • Building predictive and uplift models.
  • Bespoke applications for data management.

 

Analysis of data is not just about finding hidden value within your data, it is also stringing together related and disparate datasets to gain deeper insight, entering into the realms of “Big Data”.

Retail

Who are my best customers? What are their key purchases? Where do I acquire more like them?

Education

What are the profiles of existing parents? Where should I locate bus pickup points? How do I better predict grades and measure trends? How do I capture and analyse performance of my pupils?

Travel

Who should I promote cruises to? How do I start a loyalty programme? How do I extract data from my travel system so that I can analyse it?

Engineering

How do I catalogue my drawings and manuals? How do I predict when a key asset will fail? How do I locate my asset?

Consumers

How do I survey residents? How do I respond to negative a media comment? How do I automate ticket booking and promote events?

Customer Insight

THE MAIN PURPOSE OF CUSTOMER INSIGHT IS TO UNDERSTAND BRAND LOYALTY IN ADDITION TO WHAT MOTIVATES THE CONSUMER ATTITUDES, ACTIONS AND INTERACTION WITH YOUR BRAND BY USING THE COLLECTION, INTERPRETATION AND USE OF DATA TO ALLOW THE BUSINESS TO ACQUIRE, DEVELOP AND RETAIN CUSTOMERS.

By using Customer Insight a business can evaluate and change how it interacts or presents itself to a customer or prospect with the ultimate goal of customer acquisition and retention.  For example, you may note that when sending a direct marketing communication, by subtly changing the message according to specific demographics, a customer may be more likely to respond positively.

Simply benefiting from targeting based on prior analysis and assuming that consumers are habitual will not reveal a deeper understanding of behaviour.  Insights should be actionable and measurable such that they can be tested and proven, but they should also be powerful enough that when acted upon they drive change in customer behaviour.

Acquire

In order to acquire new customers it is important to understand the customer base you have. Are all equally as valuable or are some customers costing you money?

Do some customers cost more to acquire and therefore have lower lifetime value?

Customer profiling is the first step towards understanding these issues.

Develop

Customer segmentation provides the ability to offer different treatment to different types of customer with the intention of promoting greater customer satisfaction and moving them towards higher value segments.

Customer targeting and the creation of propensity and customer uplift models allows us to identify customers with the greatest likelihood to be interested in the product or offer we are promoting. By strategically manipulating this we are able to maximise the ROI on campaigns.

Social media interaction is now very prominent in the understanding of customer behaviour and the public reaction to new products and campaigns. By monitoring and feeding positive response back into the media sources we can develop a deeper real-time understanding of the sentiment for our company or brand, and to positively influence it.

Retain

Inevitably some customers will be lost and new ones acquired.

Bathtub analysis and Quo Vadis analysis can both help you to understand the change in dynamics of the customer base.

Are new customers of lower value than those being acquired?

What are triggers which indicate that customers are likely to defect?

Data Visualisation & Reporting

Visualisation and Reporting is both an art and a science and requires the delivery of –

  • The right information
  • To the right audience
  • At the right time
  • In a format that has visual impact and is easy to understand

More and more data is being generated every day, driven by an increasingly information-based economy. Big Data is a popular subject and the ability to utilise not only data captured directly by your business, but data collated by other internet and daily activities such as phone calls, traffic monitoring and even capturing GPS data is becoming commonplace. Processing, analysing and communicating this volume of data can present a variety of challenges for data visualization.

Xynics Data Analysts practice the science of interpreting and using this data effectively every day. We can help with the generation of regular reporting, dashboards and key performance measurements to aid the understanding of your data.

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